Dymanic Digital Signage for Transportation Minnesota digital signage company with online dynamic signage control
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Dymanic Digital Signage for Transportation

Dymanic Digital Signage for TransportationThe digital signage system is perfect for public transportation. The bulk of advertisements used in public transportation are done in printed pieces, of which a great deal are back-light print (which can run up to $20 a square foot). On a transit line, the person viewing the advertisements doesn't have the option of turning the channel, setting TiVo to skip them or blocking ads with a web browser. This means the message will get delivered.

This market is only 1% (nearly $1 billion) of the U.S. advertising budget, which gives it a huge potential for growth.

In addition, transit increasingly uses new media and technologies that may offer additional opportunities for advertisers. Sale of advertisement in public transit facilities and vehicles is a nearly $1 billion industry generating approximately $500 million annually to transit agencies. Yet transit advertising revenue was less than one-half of 1% of total U.S. advertising expenditures in 2003.