IMS Forecasts Digital Signage to Grow 40 Percent Worldwide Through 2013
June 2011 - According to a new report by IMS Research, an independent provider of market research and consultancy to the global electronics industry, growth in the worldwide digital signage market will exceed 40 percent in 2013, totaling $7 billion.
The report, The World Market for Digital Signage, 2011 Edition, reveals that global revenues for digital signage equipment and software were $5 billion at the end of 2010, and when service and advertising revenue is included, this increases to $6.5 billion.
In hardware, the primary revenue drivers were displays (including LED arrays), projectors for digital cinema and PCs contributing $4.5 billion.
â€œInvestment in digital signage has been generally slow over the last two years, but we are seeing more confidence in the industry as a whole,â€� said Shane Walker, director of the Consumer Electronics Group at IMS Research. (See Full Article)
Digital Signage Revenue to Approach $4.5 Billion in 2016
May 2011 - According to a study just released by ABI Research, the global market for digital signage, including displays, media players, software, and installation/maintenance costs, will grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016.
Larry Fisher, Practice Director, Automotive, Energy and Emerging Technologies at the firm, comments: â€œDigital signs have a more compelling impact than some forms of traditional media. Digital signage has redefined the model for out-of-home advertising through the deployment of signs at malls, airports, and banks, among others; signs that deliver content in real time, or content that has already been stored and scheduled for delivery at the most appropriate time.â€� (See Full Article)
5 Reasons to Install Digital Signage in Your Storefront
May 2011 - I was walking into my office away from my office (the local Panera bread) the other day I looked up and saw something different about their menu boards. They had taken out two of the traditional corragated cardboard static signs and replaced them with flat screen TVs.
Of course, one of them was black and had the dancing Windows XP logo on it, but the other was transitioning between sweet treats and coffee drinks with a simple little slideshow. Then it occurred to me, why donâ€™t all Paneraâ€™s have these? They come across as a forward, technology friendly company (free wi-fi, except the limited access during lunch, a new & very savvy customer rewards program, etc) but they are still relying on the printed sign to promote their products â€“ having to change with the seasons, or cover up an item with a piece of paper when it is out of stock and having to pay a designer & printer several times a year to come up with a new look for their menu boards.
Iâ€™ll give credit where credit is due â€“ their signs have always looked great, but nothing looks as cool as a transitioning 47" LED TV.
(See Full Article)
Digital Signage Market Rapidly Expands
Digital signage has proven its effectiveness as a marketing channel, with a current market of over US$800 million. The digital signage market is also one of the fastest growing channels, with projected market for digital signage worth US$3.5 billion by year 2011. In fact, over 430,000 digital displays were sold in 2005 alone, with the sole purpose of being used for digital signage displays. The digital signage market has recently been evaluated to show that signage providers are selling anywhere from one display per site to as many as 50 displays per site. They also reported an average sale of four digital displays per site.
(See Full Article)